A masterclass on ‘What Makes a Product Stand Out as a Brand’ was conducted by Mr. Rohit Kumar, Vice President – Hansa Research Group and Mr. Punit Banga, GM – Nissan Motors Corporation. Mr. Rohit Kumar has over 14 years of experience across leading research firms like IMRB, TNS and service organizations, Bharti Airtel & Max Life Insurance. Mr. Punit Banga has 18+ years of experience in marketing and currently associated with Nissan Motor Corporation as General Manager – Digital and Customer Experience.

Branding strategies, positioning and advertising campaigns for start-ups in the automobile sector were discussed in the session.