November 8, 2019
Masterclass on ‘Stylizing Mobility – Concepting Vehicles’ was conducted by Mr. Sudhir Mor, Design Lead – Soroco & Co-Founder DesignShift, Ex. Ola; Mr. Rahul Kumbha, Industrial Designer – Dassault Systèmes and Mr. Varun Arora, CATIA Sales Manager India – Dassault Systèmes. Mr. Sudhir Mor is currently working as Product Design Lead at Soroco and is co-founder of DesignShift Academy. He is shaping the next generation of digital designers & spreading design education in every corner of the world. Mr. Varun Arora is a Design Sales Expert with deep industry experience in Product Design software. During the session the importance of solving problems and enhancing consumer user experience through design was emphasized upon and examples of design concepts of multiple fast growing start-ups like Ola and Uber were discussed.